Salons and spas 💅 have long been known as places where clients go to relax 💆 and have good conversations, and as members of the service industry, communication 🗣️ is a vital skill for salon and spa professionals. Learn to break ⛏️ the ice with these conversation starters.
Tag: Salon Point of Sale
Customer Experience Can Make or Break a Salon
Consumers are smart and more empowered 💪 than ever. They can see through 🕵️ a thinly shrouded attempt at surface-level connection a mile away and they’re not buying it… or your merchant’s services. Not without a true, genuine effort to enhance the customer experience. Here’s why the customer experience is the thing merchants should be focusing on in their business this year.
Why Salon & Spa Owners Should Invest in Existing Customers
Customer acquisition and retention are both crucial activities for any business, especially salons, to grow 🌱. However, while a growth-focused business should set their sights on a healthy mix of both, statistics show that investing in building relationships with existing customers pays far greater dividends 📈 than acquiring new ones…
Practical Lessons You Can Learn From The Big Boy Retailers
Small salons can learn a lot from larger competitors. By implementing some of the strategies big brands use to attract and retain customers, merchants can stay relevant and competitive in the marketplace.
Take Care of Your Business During COVID-19
[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_custom_heading text=”Six Ways to Stay Connected to Clients from Home” font_container=”tag:h2|font_size:50|text_align:left” google_fonts=”font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:700%20bold%20regular%3A700%3Anormal” css_animation=”slideInLeft”][divider line_type=”No Line” custom_height=”30″][divider line_type=”Small Line” line_alignment=”default” line_thickness=”3″ divider_color=”extra-color-gradient-1″ animate=”yes”][/vc_column][/vc_row][vc_row… Continue reading Take Care of Your Business During COVID-19
How Merchants Can Tell If They’re Getting Good ROI on Their Marketing
Calculating the return on investment 📈 for marketing activities can be difficult. And yet it is a necessity for your merchants. Here, we break down three metrics by which salon owners can measure their marketing ROI 💲 and how to calculate 🔢 them.
Adding Value to Customer Experiences
Customer experience is the key 🗝️ to what every company strives for: customers purchasing more, being more loyal, and sharing their experiences with their circle of influence 👥. But there is a disconnect between what customers want and what they are getting because companies historically has not focused on or invested 💲 in the aspects of customer experience that are most meaningful. Here’s how salons can shift the focus to add more value to the customer experience.
Maintaining a Personal Connection in a 2020 Digital World
There is a misconception that personalization in communication 💬 means less efficiency. To the contrary, advancements in technology 💻 have made it more convenient than ever for merchants to automate various aspects of their business processes, including communicating with customers in a way that is personal and meaningful.
Ways Technology Can Help Salons and Spas Get to Know Their Customers Better
Technology 📱 has fundamentally shifted the way Americans connect with one another. The same technology has opened the door for business owners and has proven to be instrumental in allowing businesses to more easily learn about and connect on a personal level with their customers. Learn how salon 💅 owners can use technology to get to know their customers better.
Overcoming COVID-19 Together!
[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” overlay_strength=”0.3″ column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_custom_heading text=”We are here to help You get through this challenging time.” font_container=”tag:h2|font_size:50|text_align:left” google_fonts=”font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:700%20bold%20regular%3A700%3Anormal” css_animation=”slideInLeft”][divider line_type=”No Line” custom_height=”30″][divider line_type=”Small Line” line_alignment=”default” line_thickness=”3″ divider_color=”extra-color-gradient-1″ animate=”yes”][/vc_column][/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″… Continue reading Overcoming COVID-19 Together!