[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text css_animation=”fadeInLeftBig”] The proliferation of technology creates an illusion that personalization is dead, and that anonymity prevails. This assumption is a dangerous… Continue reading Technology and Personalization is not dead!
Tag: Salon Point of Sale
Top 3 Tips to Appeal to a Local Market
[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_custom_heading text=”One of the biggest trends in modern consumerism is a focus back on local.” font_container=”tag:h1|text_align:left” google_fonts=”font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:700%20bold%20regular%3A700%3Anormal” css_animation=”bounceInLeft”][/vc_column][/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default”… Continue reading Top 3 Tips to Appeal to a Local Market
Top Three Data Tips Merchants Can Use to Surpass the Competition
[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1/1″ tablet_width_inherit=”default”… Continue reading Top Three Data Tips Merchants Can Use to Surpass the Competition
Demystifying Social Media Secrets – Part 6
Visual 👁️ content is powerful, which explains why Instagram has had such explosive success since its inception nearly 10 years ago. Instagram’s distinctly picture-forward 📸 platform makes it the perfect place for merchants to show off their branded content — gorgeous visuals are gorgeous visuals no matter who posts them. But Instagram is more than a place to post pretty pictures. When you understand how to maneuver your way around the platform, it can be an invaluable asset to their digital marketing strategy and your bottom line 📈.
Demystifying Social Media Secrets – Part 5
Twitter 🐤 is not to be underestimated on the social media scene. When used properly, it can be a powerful 💪 marketing tool for merchants. The big ❓ surrounding Twitter for years has been how to get more followers, when it should how to get more active followers. These 5️⃣ tips should help merchants gain more engagement on the platform.
Demystifying Social Media Secrets – Part 4
With more than 2 billion active monthly users 👥, Facebook is the largest active social network on the 🌎. That’s a lot of 👀 and a lot of potential customers 💅 waiting to discover your merchant’s brand. The good news 📰 is merchants don’t need to be experts to make Facebook work for them.
Demystifying Social Media Secrets – Part 3
Merchants have just 8 seconds ⌚ to grab the average person’s attention 🐟 with their content. That means content needs to be bold and eye-catching and pack a big punch 👊. But what kind of content speaks to potential customers and draws them in? Take a look at our suggestions for what to post on social media.
Demystifying Social Media Secrets – Part 2
Social media 🤳 can feel like a full-time job, especially when merchants already have so much on their plate, but these 3️⃣ social media hacks will help simplify the process while still producing massive results 📈.
Demystifying Social Media Secrets – Part 1
Social media 🤳 has turned the salon and spa industry on its head and has drastically changed the way that salons advertise and communicate 🗣️ with their clients and prospects. Social media can also be daunting for merchants who may not know where to start. In this first installment of a 7-part series on demystifying social media secrets 👨💻, we dive into the basics that every salon and spa 💅 owner should know.
What Salon Culture Is & Why It Should Matter to Business Owners
Salon culture plays an important role in how smoothly a business operates and its continued success. A salon’s culture should reflect the core values and standards by which the salon does business, and it should reflect the owner(s). Each salon should establish guidelines for how professionals and customers should engage while in the space. Here are a few ideas for how salon owners can accomplish this.