Competitor Analysis Tools Every Salon/Spa Merchant Needs

From old-fashioned pen and paper 📝 to the technologically 💻 advanced, these 5 tools 🔧 will help your merchants keep an eye on their competition and gain valuable insights 🔍 on how to get ahead in the marketplace.

5 Reasons You Should Be Watching Your Competition in 2020

Competition in the salon industry is not a bad thing. It will keep you on your toes and force you to get creative about how you approach your business and constantly find new ways to engage customers. Competition, in reality, helps your salon grow 📈. But that doesn’t mean you should ignore your competitors. In fact, you should pay more attention 🔍 to them. Here’s why.

Why Your Online Reputation Matters

What is said about your salon 💅 on the internet will impact your business and whether or not customers want to visit your salon. Learn what your salon’s online reputation is made of and 4️⃣ good reasons to manage it here…

3 Easy Steps to Achieve Authenticity in Your Business

The power of stories to resonate and build trust with an audience is infinite. That’s why developing an authentic brand story is crucial in connecting with your customers. These 3 easy steps will help salon owners create a brand story that speaks to consumers and invites them to engage with your salon.

Minimizing Stylist Turnover

It is more efficient to retain existing employees than it is to hire and train new ones, from a productivity and a cost perspective. Taking simple steps like investing in employee satisfaction and career development can prove to save your salon money in the long run.

How to Get to the Heart of Client Engagement

[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” overlay_strength=”0.3″ column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_custom_heading text=”As humans, feelings about our one-on-one connections are key to our decision making.” font_container=”tag:h2|font_size:55|text_align:left” google_fonts=”font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:700%20bold%20regular%3A700%3Anormal” css_animation=”slideInLeft”][divider line_type=”No Line” custom_height=”30″][divider line_type=”Small Line” line_alignment=”default” line_thickness=”3″ divider_color=”extra-color-gradient-1″ animate=”yes”][/vc_column][/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” scene_position=”center” text_color=”dark”… Continue reading How to Get to the Heart of Client Engagement

Protecting Your Salon from Credit Card Scams

The good news is, it doesn’t take big bucks to protect your salon against fraud. All it takes is some strategic, proactive planning to protect your small business from becoming the latest credit card fraud victim. Read the tips that can save you precious $…

Reasons Your Loyalty Rates May Be Down (What to Do to Increase Them)

Repeat customers spend approximately 67% more than new ones, and cultivating a new relationship is 16 times more costly than strengthening an existing one. With numbers like these, it’s clear that customer retention carries a lot of weight in the success of a salon. But what if your customers aren’t coming back for more? It could be due to one of these factors.

Top 5 Scheduling Tips for Savvy Salons

A strategy without action is just an idea. Your merchants should now be able to identify what about their marketing efforts is not working and why their tactics aren’t hitting home with their customers. Now they need to learn how to fix it. Teach your merchants how to be better marketers with these three easy steps.

Signs Your Customers Are Just Not That Into Your Marketing – Part 3

A strategy without action is just an idea. Your merchants should now be able to identify what about their marketing efforts is not working and why their tactics aren’t hitting home with their customers. Now they need to learn how to fix it. Teach your merchants how to be better marketers with these three easy steps.