It can be described as merchants’ laser-focused attention on their customers, which they use to better understand them and to more effectively address their needs as it relates to the services a salon and spa offers. Engagement also describes the connection a customer has with your merchant’s business and how they interact with your merchant’s business as a result of that connection.
Author: Team REACH
Reasons Your Story Matters (to set you apart from your competition)
Today’s salon and spa market is fiercely competitive. Your merchants may have an incredible story, or they may offer particularly unique services, but in a saturated market it can be a challenge for them to differentiate themselves for their customers.
Why The Merchant Story Matters
Each of your merchants are unique…Every one of them has a story that sets them apart from the rest, no matter the products they sell or the services offered. That story is becoming increasingly important in a world overrun with advertising. Consider the following information published on Forbes: Each day Americans consumer over 100,000 digital words and 92% of Americans want to see their favorite brands’ stories among those words.
The POS as Part of the Merchant Identity
Consumers are looking for brands they can trust. They are happily going out of their way to spend money at those businesses with whom they feel a connection of some kind. Let’s examine a few ways that the Point of Sale can play a central role in joining merchants and consumers. It all centers around the ability to connect true and relevant data with outgoing communications…
The Tricky Navigation of Negative Reviews
[vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text] Authenticity Reigns In 2019 everyone has a voice, and that can mean a lot of different things for SMBs. We have already discussed the importance of reputation management, but it is a… Continue reading The Tricky Navigation of Negative Reviews
Build 5 Star Relationships
[vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text] Transforming your Reviews & Reputation Management Tool into a Relationship Builder If we have learned anything in the past few years it’s that an SMB’s success is tied directly to their online… Continue reading Build 5 Star Relationships
7 Things Your Merchants’ Scheduling Software Should be Doing for Them
[vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text] Consider how much money each of your salon, spa and fitness facility merchants loses with every vacant time slot that goes unfilled. The number adds up quickly and can be devastating to… Continue reading 7 Things Your Merchants’ Scheduling Software Should be Doing for Them
Three Ways your Gift Platform Should be Helping Your Merchants
Gift Cards are a powerful economic tool that can and should help strengthen the customer base and loyalty levels of any business. The name “gift card” can be deceiving. These implements of the payments world are being used in far more significant ways in today’s businesses than as mere presents in lieu of a better idea.
Experience REACH for Salons at Premiere Orlando Beauty Event!
Competing with the marketing power of big box stores like Walmart or online giants like Amazon can be intimidating for smaller businesses. It doesn’t have to be. 😊 Much of the marketing and customer engagement that is applied by the giants can be easily replicated by small and medium businesses. It’s all about automation. See the top three ways you can compete…
3 Ways to Use Tech Like a Big Box Store
Competing with the marketing power of big box stores like Walmart or online giants like Amazon can be intimidating for smaller businesses. It doesn’t have to be. 😊 Much of the marketing and customer engagement that is applied by the giants can be easily replicated by small and medium businesses. It’s all about automation. See the top three ways you can compete…