While around 72% of consumers won’t take any action without having first read an online review, only about 23% of consumers have ever submitted one themselves. By following this easy guide, merchants can better understand the impact of online reviews and how to encourage their customers to leave positive feedback.
Author: Team REACH
Reasons Your Location Shouldn’t Matter
Most U.S. consumers are willing to travel up to 20 minutes for routine transactions, including salon and spa services, which means that a salon owners potential customer base is larger than ever. The question for owners then, is no longer where they should open their salon in order to be seen by the most people, but how they can leverage their competitive advantage to bring the most customers to them.
Ways to Improve Your Foot Traffic
Businesses succeed when they have a steady flow of new and returning clients, but acquiring and retaining these clients can be complex for salons & spas. Here, we take some of the guesswork out of the marketing strategies that will improve foot traffic to your location and, ultimately, boost sales.
5 Questions to Ask About Competitive Edge
Competitive edge is a merchant’s ability to outperform its competitors in meeting the needs of clients. In performing an analysis of its competitive advantage in the marketplace, a merchant can better compete, and ultimately increase business and revenue. Here are 5 questions merchants should ask themselves when evaluating their competitive edge…
Employee Productivity Tips Your Merchants Need
Employees are your merchants most valuable assets. Their enthusiasm and commitment to their work and place of employment can ensure or hinder business growth. Here’s how merchants can engage their employees and keep them operating at peak productivity.
3 Keys to Customer Appreciation
Consumers are more involved than ever in their own sales journey and are less trusting of traditional marketing tactics than ever before. On top of that, they are assailed with more than 3,000 messages each day and from every angle. Here, we discuss what strategies and techniques your merchants can use to effectively cut through the noise and engage their customers in meaningful and authentic ways.
POS – Be Prepared to Keep it Personal in 2020
[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” overlay_strength=”0.3″ column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text] Finding the balance between technology and humanity. According to a study released by the Harvard Business Review, 80% of marketers have found that maintaining the human element within the customer experience… Continue reading POS – Be Prepared to Keep it Personal in 2020
Engagement Strategies that Work
Consumers are more involved than ever in their own sales journey and are less trusting of traditional marketing tactics than ever before. On top of that, they are assailed with more than 3,000 messages each day and from every angle. Here, we discuss what strategies and techniques your merchants can use to effectively cut through the noise and engage their customers in meaningful and authentic ways.
3 Hot Tips to Engage Customers Through Email
Put thought and effort into the narrative…Email marketing is an important part of any business. It is an opportunity for merchants to stay connected to their customers and ensure that their business is at the forefront of consumers’ minds when they are making purchasing decisions.
How to Make the Most of Last-Minute Vacancies
While last-minute vacancies can leave merchants with more empty appointments on their books, they can also be an opportunity to forge relationships with new and existing clients by offering discounted services through an automated marketing platform…