How to Get to the Heart of Client Engagement

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Protecting Your Salon from Credit Card Scams

The good news is, it doesn’t take big bucks to protect your salon against fraud. All it takes is some strategic, proactive planning to protect your small business from becoming the latest credit card fraud victim. Read the tips that can save you precious $…

Reasons Your Loyalty Rates May Be Down (What to Do to Increase Them)

Repeat customers spend approximately 67% more than new ones, and cultivating a new relationship is 16 times more costly than strengthening an existing one. With numbers like these, it’s clear that customer retention carries a lot of weight in the success of a salon. But what if your customers aren’t coming back for more? It could be due to one of these factors.

Top 5 Scheduling Tips for Savvy Salons

A strategy without action is just an idea. Your merchants should now be able to identify what about their marketing efforts is not working and why their tactics aren’t hitting home with their customers. Now they need to learn how to fix it. Teach your merchants how to be better marketers with these three easy steps.

Signs Your Customers Are Just Not That Into Your Marketing – Part 3

A strategy without action is just an idea. Your merchants should now be able to identify what about their marketing efforts is not working and why their tactics aren’t hitting home with their customers. Now they need to learn how to fix it. Teach your merchants how to be better marketers with these three easy steps.

Signs Your Customers Are Just Not That Into Your Marketing – Part 2

Now that merchants have identified that their marketing efforts aren’t working, they’ll want to understand why. This post delves into the reasons customers may be left unimpressed with a merchant’s marketing tactics…

Signs Your Customers Are Just Not That Into Your Marketing – Part 1

Customer experience drives loyalty. This means salons must engage with customers often and in meaningful ways. One way to accomplish this is through the use of surveys, giving customers the opportunity to influence and customize their experiences. Here’s how salons can use surveys to boost their business.

How to Handle Bad Reviews

The best defense is a good offense. Use these guidelines to develop an effective communication strategy so you know how to react to negative customer reviews 👩‍💻 if and when they happen.

Simple Keys to Improving Employee Loyalty

Employees who feel valued and appreciated can be a merchant’s best allies, offering their allegiance and best performance in return. Therefore, reinforcing employee loyalty with these fundamental communication tools will help merchants engage their staff and ensure a productive work environment and positive overall customer experience.

How Surveys Can Help Salons Thrive

Customer experience drives loyalty. This means salons must engage with customers often and in meaningful ways. One way to accomplish this is through the use of surveys, giving customers the opportunity to influence and customize their experiences. Here’s how salons can use surveys to boost their business.