Consumers are more involved than ever in their own sales journey and are less trusting of traditional marketing tactics than ever before. On top of that, they are assailed with more than 3,000 messages each day and from every angle. Here, we discuss what strategies and techniques your merchants can use to effectively cut through the noise and engage their customers in meaningful and authentic ways.
Category: Thought Leadership
Reasons Your Story Matters (to set you apart from your competition)
Today’s salon and spa market is fiercely competitive. Your merchants may have an incredible story, or they may offer particularly unique services, but in a saturated market it can be a challenge for them to differentiate themselves for their customers.
Why The Merchant Story Matters
Each of your merchants are unique…Every one of them has a story that sets them apart from the rest, no matter the products they sell or the services offered. That story is becoming increasingly important in a world overrun with advertising. Consider the following information published on Forbes: Each day Americans consumer over 100,000 digital words and 92% of Americans want to see their favorite brands’ stories among those words.
The POS as Part of the Merchant Identity
Consumers are looking for brands they can trust. They are happily going out of their way to spend money at those businesses with whom they feel a connection of some kind. Let’s examine a few ways that the Point of Sale can play a central role in joining merchants and consumers. It all centers around the ability to connect true and relevant data with outgoing communications…
Entering 2019 Prepared to Overcome the Top Marketing Challenges of 2018
[vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][vc_column_text] Data is and should be the guiding light that informs every SMB’s marketing and business decisions. As the end of the year approaches, it’s time to reflect on the data around the successes and… Continue reading Entering 2019 Prepared to Overcome the Top Marketing Challenges of 2018