Customer experience is the key 🗝️ to what every company strives for: customers purchasing more, being more loyal, and sharing their experiences with their circle of influence 👥. But there is a disconnect between what customers want and what they are getting because companies historically has not focused on or invested 💲 in the aspects of customer experience that are most meaningful. Here’s how salons can shift the focus to add more value to the customer experience.
Category: Thought Leadership
Maintaining a Personal Connection in a 2020 Digital World
There is a misconception that personalization in communication 💬 means less efficiency. To the contrary, advancements in technology 💻 have made it more convenient than ever for merchants to automate various aspects of their business processes, including communicating with customers in a way that is personal and meaningful.
Overcoming COVID-19 Together!
[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” overlay_strength=”0.3″ column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_custom_heading text=”We are here to help You get through this challenging time.” font_container=”tag:h2|font_size:50|text_align:left” google_fonts=”font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:700%20bold%20regular%3A700%3Anormal” css_animation=”slideInLeft”][divider line_type=”No Line” custom_height=”30″][divider line_type=”Small Line” line_alignment=”default” line_thickness=”3″ divider_color=”extra-color-gradient-1″ animate=”yes”][/vc_column][/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″… Continue reading Overcoming COVID-19 Together!
3 Easy Steps to Achieve Authenticity in Your Business
The power of stories to resonate and build trust with an audience is infinite. That’s why developing an authentic brand story is crucial in connecting with your customers. These 3 easy steps will help salon owners create a brand story that speaks to consumers and invites them to engage with your salon.
Minimizing Stylist Turnover
It is more efficient to retain existing employees than it is to hire and train new ones, from a productivity and a cost perspective. Taking simple steps like investing in employee satisfaction and career development can prove to save your salon money in the long run.
Simple Keys to Improving Employee Loyalty
Employees who feel valued and appreciated can be a merchant’s best allies, offering their allegiance and best performance in return. Therefore, reinforcing employee loyalty with these fundamental communication tools will help merchants engage their staff and ensure a productive work environment and positive overall customer experience.
How Surveys Can Help Salons Thrive
Customer experience drives loyalty. This means salons must engage with customers often and in meaningful ways. One way to accomplish this is through the use of surveys, giving customers the opportunity to influence and customize their experiences. Here’s how salons can use surveys to boost their business.
How to Increase Positive Customer Reviews
While around 72% of consumers won’t take any action without having first read an online review, only about 23% of consumers have ever submitted one themselves. By following this easy guide, merchants can better understand the impact of online reviews and how to encourage their customers to leave positive feedback.
5 Questions to Ask About Competitive Edge
Competitive edge is a merchant’s ability to outperform its competitors in meeting the needs of clients. In performing an analysis of its competitive advantage in the marketplace, a merchant can better compete, and ultimately increase business and revenue. Here are 5 questions merchants should ask themselves when evaluating their competitive edge…
Employee Productivity Tips Your Merchants Need
Employees are your merchants most valuable assets. Their enthusiasm and commitment to their work and place of employment can ensure or hinder business growth. Here’s how merchants can engage their employees and keep them operating at peak productivity.