Consumers are more involved than ever in their own sales journey and are less trusting of traditional marketing tactics than ever before. On top of that, they are assailed with more than 3,000 messages each day and from every angle. Here, we discuss what strategies and techniques your merchants can use to effectively cut through the noise and engage their customers in meaningful and authentic ways.
Category: Salon Point of Sale
3 Hot Tips to Engage Customers Through Email
Put thought and effort into the narrative…Email marketing is an important part of any business. It is an opportunity for merchants to stay connected to their customers and ensure that their business is at the forefront of consumers’ minds when they are making purchasing decisions.
How to Make the Most of Last-Minute Vacancies
While last-minute vacancies can leave merchants with more empty appointments on their books, they can also be an opportunity to forge relationships with new and existing clients by offering discounted services through an automated marketing platform…
Reasons Your Story Matters (to set you apart from your competition)
Today’s salon and spa market is fiercely competitive. Your merchants may have an incredible story, or they may offer particularly unique services, but in a saturated market it can be a challenge for them to differentiate themselves for their customers.
Experience REACH for Salons at Premiere Orlando Beauty Event!
Competing with the marketing power of big box stores like Walmart or online giants like Amazon can be intimidating for smaller businesses. It doesn’t have to be. 😊 Much of the marketing and customer engagement that is applied by the giants can be easily replicated by small and medium businesses. It’s all about automation. See the top three ways you can compete…
ABS Chicago Key Objectives & Takeaways
The WebOpenings by Octopi team recently had the opportunity to attend America’s Beauty Show Chicago to introduce powerful new yield management technology to the marketplace and connect with POS developers and merchants in the salon and spa space. See their key takeaways from the show here.
Visit Us at America’s Beauty Show Chicago!
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