Calculating the return on investment 📈 for marketing activities can be difficult. And yet it is a necessity for your merchants. Here, we break down three metrics by which salon owners can measure their marketing ROI 💲 and how to calculate 🔢 them.
Category: Salon Point of Sale
Adding Value to Customer Experiences
Customer experience is the key 🗝️ to what every company strives for: customers purchasing more, being more loyal, and sharing their experiences with their circle of influence 👥. But there is a disconnect between what customers want and what they are getting because companies historically has not focused on or invested 💲 in the aspects of customer experience that are most meaningful. Here’s how salons can shift the focus to add more value to the customer experience.
Why Your Online Reputation Matters
What is said about your salon 💅 on the internet will impact your business and whether or not customers want to visit your salon. Learn what your salon’s online reputation is made of and 4️⃣ good reasons to manage it here…
How to Get to the Heart of Client Engagement
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Protecting Your Salon from Credit Card Scams
The good news is, it doesn’t take big bucks to protect your salon against fraud. All it takes is some strategic, proactive planning to protect your small business from becoming the latest credit card fraud victim. Read the tips that can save you precious $…
Reasons Your Loyalty Rates May Be Down (What to Do to Increase Them)
Repeat customers spend approximately 67% more than new ones, and cultivating a new relationship is 16 times more costly than strengthening an existing one. With numbers like these, it’s clear that customer retention carries a lot of weight in the success of a salon. But what if your customers aren’t coming back for more? It could be due to one of these factors.
Top 5 Scheduling Tips for Savvy Salons
A strategy without action is just an idea. Your merchants should now be able to identify what about their marketing efforts is not working and why their tactics aren’t hitting home with their customers. Now they need to learn how to fix it. Teach your merchants how to be better marketers with these three easy steps.
Signs Your Customers Are Just Not That Into Your Marketing – Part 3
A strategy without action is just an idea. Your merchants should now be able to identify what about their marketing efforts is not working and why their tactics aren’t hitting home with their customers. Now they need to learn how to fix it. Teach your merchants how to be better marketers with these three easy steps.
Signs Your Customers Are Just Not That Into Your Marketing – Part 2
Now that merchants have identified that their marketing efforts aren’t working, they’ll want to understand why. This post delves into the reasons customers may be left unimpressed with a merchant’s marketing tactics…
Signs Your Customers Are Just Not That Into Your Marketing – Part 1
Customer experience drives loyalty. This means salons must engage with customers often and in meaningful ways. One way to accomplish this is through the use of surveys, giving customers the opportunity to influence and customize their experiences. Here’s how salons can use surveys to boost their business.