Demystifying Social Media Secrets – Part 3

Merchants have just 8 seconds ⌚ to grab the average person’s attention 🐟 with their content. That means content needs to be bold and eye-catching and pack a big punch 👊. But what kind of content speaks to potential customers and draws them in? Take a look at our suggestions for what to post on social media.

Demystifying Social Media Secrets – Part 2

Social media 🤳 can feel like a full-time job, especially when merchants already have so much on their plate, but these 3️⃣ social media hacks will help simplify the process while still producing massive results 📈.

Demystifying Social Media Secrets – Part 1

Social media 🤳 has turned the salon and spa industry on its head and has drastically changed the way that salons advertise and communicate 🗣️ with their clients and prospects. Social media can also be daunting for merchants who may not know where to start. In this first installment of a 7-part series on demystifying social media secrets 👨‍💻, we dive into the basics that every salon and spa 💅 owner should know.

What Salon Culture Is & Why It Should Matter to Business Owners

Salon culture plays an important role in how smoothly a business operates and its continued success. A salon’s culture should reflect the core values and standards by which the salon does business, and it should reflect the owner(s). Each salon should establish guidelines for how professionals and customers should engage while in the space. Here are a few ideas for how salon owners can accomplish this.

Conversation Starters for Salon and Spa Professionals

Salons and spas 💅 have long been known as places where clients go to relax 💆 and have good conversations, and as members of the service industry, communication 🗣️ is a vital skill for salon and spa professionals. Learn to break ⛏️ the ice with these conversation starters.

Customer Experience Can Make or Break a Salon

Consumers are smart and more empowered 💪 than ever. They can see through 🕵️ a thinly shrouded attempt at surface-level connection a mile away and they’re not buying it… or your merchant’s services. Not without a true, genuine effort to enhance the customer experience. Here’s why the customer experience is the thing merchants should be focusing on in their business this year.

Why Salon & Spa Owners Should Invest in Existing Customers

Customer acquisition and retention are both crucial activities for any business, especially salons, to grow 🌱. However, while a growth-focused business should set their sights on a healthy mix of both, statistics show that investing in building relationships with existing customers pays far greater dividends 📈 than acquiring new ones…

Take Care of Your Business During COVID-19

[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_custom_heading text=”Six Ways to Stay Connected to Clients from Home” font_container=”tag:h2|font_size:50|text_align:left” google_fonts=”font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:700%20bold%20regular%3A700%3Anormal” css_animation=”slideInLeft”][divider line_type=”No Line” custom_height=”30″][divider line_type=”Small Line” line_alignment=”default” line_thickness=”3″ divider_color=”extra-color-gradient-1″ animate=”yes”][/vc_column][/vc_row][vc_row… Continue reading Take Care of Your Business During COVID-19

How Merchants Can Tell If They’re Getting Good ROI on Their Marketing

Calculating the return on investment 📈 for marketing activities can be difficult. And yet it is a necessity for your merchants. Here, we break down three metrics by which salon owners can measure their marketing ROI 💲 and how to calculate 🔢 them.