Customer experience is the key 🗝️ to what every company strives for: customers purchasing more, being more loyal, and sharing their experiences with their circle of influence 👥. But there is a disconnect between what customers want and what they are getting because companies historically has not focused on or invested 💲 in the aspects of customer experience that are most meaningful. Here’s how salons can shift the focus to add more value to the customer experience.
Tag: Thought Leadership
Maintaining a Personal Connection in a 2020 Digital World
There is a misconception that personalization in communication 💬 means less efficiency. To the contrary, advancements in technology 💻 have made it more convenient than ever for merchants to automate various aspects of their business processes, including communicating with customers in a way that is personal and meaningful.
Overcoming COVID-19 Together!
[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” overlay_strength=”0.3″ column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_custom_heading text=”We are here to help You get through this challenging time.” font_container=”tag:h2|font_size:50|text_align:left” google_fonts=”font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:700%20bold%20regular%3A700%3Anormal” css_animation=”slideInLeft”][divider line_type=”No Line” custom_height=”30″][divider line_type=”Small Line” line_alignment=”default” line_thickness=”3″ divider_color=”extra-color-gradient-1″ animate=”yes”][/vc_column][/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″… Continue reading Overcoming COVID-19 Together!
Competitor Analysis Tools Every Salon/Spa Merchant Needs
From old-fashioned pen and paper 📝 to the technologically 💻 advanced, these 5 tools 🔧 will help your merchants keep an eye on their competition and gain valuable insights 🔍 on how to get ahead in the marketplace.
5 Reasons You Should Be Watching Your Competition in 2020
Competition in the salon industry is not a bad thing. It will keep you on your toes and force you to get creative about how you approach your business and constantly find new ways to engage customers. Competition, in reality, helps your salon grow 📈. But that doesn’t mean you should ignore your competitors. In fact, you should pay more attention 🔍 to them. Here’s why.
Why Your Online Reputation Matters
What is said about your salon 💅 on the internet will impact your business and whether or not customers want to visit your salon. Learn what your salon’s online reputation is made of and 4️⃣ good reasons to manage it here…
3 Easy Steps to Achieve Authenticity in Your Business
The power of stories to resonate and build trust with an audience is infinite. That’s why developing an authentic brand story is crucial in connecting with your customers. These 3 easy steps will help salon owners create a brand story that speaks to consumers and invites them to engage with your salon.
Minimizing Stylist Turnover
It is more efficient to retain existing employees than it is to hire and train new ones, from a productivity and a cost perspective. Taking simple steps like investing in employee satisfaction and career development can prove to save your salon money in the long run.
Reasons Your Story Matters (to set you apart from your competition)
Today’s salon and spa market is fiercely competitive. Your merchants may have an incredible story, or they may offer particularly unique services, but in a saturated market it can be a challenge for them to differentiate themselves for their customers.
Why The Merchant Story Matters
Each of your merchants are unique…Every one of them has a story that sets them apart from the rest, no matter the products they sell or the services offered. That story is becoming increasingly important in a world overrun with advertising. Consider the following information published on Forbes: Each day Americans consumer over 100,000 digital words and 92% of Americans want to see their favorite brands’ stories among those words.