A strategy without action is just an idea. Your merchants should now be able to identify what about their marketing efforts is not working and why their tactics aren’t hitting home with their customers. Now they need to learn how to fix it. Teach your merchants how to be better marketers with these three easy steps.
Tag: Salon & Spa Scheduling Software
Signs Your Customers Are Just Not That Into Your Marketing – Part 2
Now that merchants have identified that their marketing efforts aren’t working, they’ll want to understand why. This post delves into the reasons customers may be left unimpressed with a merchant’s marketing tactics…
Signs Your Customers Are Just Not That Into Your Marketing – Part 1
Customer experience drives loyalty. This means salons must engage with customers often and in meaningful ways. One way to accomplish this is through the use of surveys, giving customers the opportunity to influence and customize their experiences. Here’s how salons can use surveys to boost their business.
How to Handle Bad Reviews
The best defense is a good offense. Use these guidelines to develop an effective communication strategy so you know how to react to negative customer reviews 👩💻 if and when they happen.
Simple Keys to Improving Employee Loyalty
Employees who feel valued and appreciated can be a merchant’s best allies, offering their allegiance and best performance in return. Therefore, reinforcing employee loyalty with these fundamental communication tools will help merchants engage their staff and ensure a productive work environment and positive overall customer experience.
How Surveys Can Help Salons Thrive
Customer experience drives loyalty. This means salons must engage with customers often and in meaningful ways. One way to accomplish this is through the use of surveys, giving customers the opportunity to influence and customize their experiences. Here’s how salons can use surveys to boost their business.
How to Increase Positive Customer Reviews
While around 72% of consumers won’t take any action without having first read an online review, only about 23% of consumers have ever submitted one themselves. By following this easy guide, merchants can better understand the impact of online reviews and how to encourage their customers to leave positive feedback.
Reasons Your Location Shouldn’t Matter
Most U.S. consumers are willing to travel up to 20 minutes for routine transactions, including salon and spa services, which means that a salon owners potential customer base is larger than ever. The question for owners then, is no longer where they should open their salon in order to be seen by the most people, but how they can leverage their competitive advantage to bring the most customers to them.
Ways to Improve Your Foot Traffic
Businesses succeed when they have a steady flow of new and returning clients, but acquiring and retaining these clients can be complex for salons & spas. Here, we take some of the guesswork out of the marketing strategies that will improve foot traffic to your location and, ultimately, boost sales.
5 Questions to Ask About Competitive Edge
Competitive edge is a merchant’s ability to outperform its competitors in meeting the needs of clients. In performing an analysis of its competitive advantage in the marketplace, a merchant can better compete, and ultimately increase business and revenue. Here are 5 questions merchants should ask themselves when evaluating their competitive edge…