Social media 🤳 can feel like a full-time job, especially when merchants already have so much on their plate, but these 3️⃣ social media hacks will help simplify the process while still producing massive results 📈.
Tag: Salon & Spa Scheduling Software
Demystifying Social Media Secrets – Part 1
Social media 🤳 has turned the salon and spa industry on its head and has drastically changed the way that salons advertise and communicate 🗣️ with their clients and prospects. Social media can also be daunting for merchants who may not know where to start. In this first installment of a 7-part series on demystifying social media secrets 👨💻, we dive into the basics that every salon and spa 💅 owner should know.
What Salon Culture Is & Why It Should Matter to Business Owners
Salon culture plays an important role in how smoothly a business operates and its continued success. A salon’s culture should reflect the core values and standards by which the salon does business, and it should reflect the owner(s). Each salon should establish guidelines for how professionals and customers should engage while in the space. Here are a few ideas for how salon owners can accomplish this.
Conversation Starters for Salon and Spa Professionals
Salons and spas 💅 have long been known as places where clients go to relax 💆 and have good conversations, and as members of the service industry, communication 🗣️ is a vital skill for salon and spa professionals. Learn to break ⛏️ the ice with these conversation starters.
Customer Experience Can Make or Break a Salon
Consumers are smart and more empowered 💪 than ever. They can see through 🕵️ a thinly shrouded attempt at surface-level connection a mile away and they’re not buying it… or your merchant’s services. Not without a true, genuine effort to enhance the customer experience. Here’s why the customer experience is the thing merchants should be focusing on in their business this year.
Why Salon & Spa Owners Should Invest in Existing Customers
Customer acquisition and retention are both crucial activities for any business, especially salons, to grow 🌱. However, while a growth-focused business should set their sights on a healthy mix of both, statistics show that investing in building relationships with existing customers pays far greater dividends 📈 than acquiring new ones…
Practical Lessons You Can Learn From The Big Boy Retailers
Small salons can learn a lot from larger competitors. By implementing some of the strategies big brands use to attract and retain customers, merchants can stay relevant and competitive in the marketplace.
How Merchants Can Tell If They’re Getting Good ROI on Their Marketing
Calculating the return on investment 📈 for marketing activities can be difficult. And yet it is a necessity for your merchants. Here, we break down three metrics by which salon owners can measure their marketing ROI 💲 and how to calculate 🔢 them.
Adding Value to Customer Experiences
Customer experience is the key 🗝️ to what every company strives for: customers purchasing more, being more loyal, and sharing their experiences with their circle of influence 👥. But there is a disconnect between what customers want and what they are getting because companies historically has not focused on or invested 💲 in the aspects of customer experience that are most meaningful. Here’s how salons can shift the focus to add more value to the customer experience.
Maintaining a Personal Connection in a 2020 Digital World
There is a misconception that personalization in communication 💬 means less efficiency. To the contrary, advancements in technology 💻 have made it more convenient than ever for merchants to automate various aspects of their business processes, including communicating with customers in a way that is personal and meaningful.