Consumers are more involved than ever in their own sales journey and are less trusting of traditional marketing tactics than ever before. On top of that, they are assailed with more than 3,000 messages each day and from every angle. Here, we discuss what strategies and techniques your merchants can use to effectively cut through the noise and engage their customers in meaningful and authentic ways.
Tag: Salon Point of Sale
POS – Be Prepared to Keep it Personal in 2020
[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” overlay_strength=”0.3″ column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text] Finding the balance between technology and humanity. According to a study released by the Harvard Business Review, 80% of marketers have found that maintaining the human element within the customer experience… Continue reading POS – Be Prepared to Keep it Personal in 2020
Engagement Strategies that Work
Consumers are more involved than ever in their own sales journey and are less trusting of traditional marketing tactics than ever before. On top of that, they are assailed with more than 3,000 messages each day and from every angle. Here, we discuss what strategies and techniques your merchants can use to effectively cut through the noise and engage their customers in meaningful and authentic ways.
3 Hot Tips to Engage Customers Through Email
Put thought and effort into the narrative…Email marketing is an important part of any business. It is an opportunity for merchants to stay connected to their customers and ensure that their business is at the forefront of consumers’ minds when they are making purchasing decisions.
How to Make the Most of Last-Minute Vacancies
While last-minute vacancies can leave merchants with more empty appointments on their books, they can also be an opportunity to forge relationships with new and existing clients by offering discounted services through an automated marketing platform…
Understanding Customer Engagement and Interaction
It can be described as merchants’ laser-focused attention on their customers, which they use to better understand them and to more effectively address their needs as it relates to the services a salon and spa offers. Engagement also describes the connection a customer has with your merchant’s business and how they interact with your merchant’s business as a result of that connection.
Reasons Your Story Matters (to set you apart from your competition)
Today’s salon and spa market is fiercely competitive. Your merchants may have an incredible story, or they may offer particularly unique services, but in a saturated market it can be a challenge for them to differentiate themselves for their customers.
Why The Merchant Story Matters
Each of your merchants are unique…Every one of them has a story that sets them apart from the rest, no matter the products they sell or the services offered. That story is becoming increasingly important in a world overrun with advertising. Consider the following information published on Forbes: Each day Americans consumer over 100,000 digital words and 92% of Americans want to see their favorite brands’ stories among those words.
The POS as Part of the Merchant Identity
Consumers are looking for brands they can trust. They are happily going out of their way to spend money at those businesses with whom they feel a connection of some kind. Let’s examine a few ways that the Point of Sale can play a central role in joining merchants and consumers. It all centers around the ability to connect true and relevant data with outgoing communications…
The Tricky Navigation of Negative Reviews
[vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text] Authenticity Reigns In 2019 everyone has a voice, and that can mean a lot of different things for SMBs. We have already discussed the importance of reputation management, but it is a… Continue reading The Tricky Navigation of Negative Reviews