How to Get to the Heart of Client Engagement

[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” overlay_strength=”0.3″ column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_custom_heading text=”As humans, feelings about our one-on-one connections are key to our decision making.” font_container=”tag:h2|font_size:55|text_align:left” google_fonts=”font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:700%20bold%20regular%3A700%3Anormal” css_animation=”slideInLeft”][divider line_type=”No Line” custom_height=”30″][divider line_type=”Small Line” line_alignment=”default” line_thickness=”3″ divider_color=”extra-color-gradient-1″ animate=”yes”][/vc_column][/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” scene_position=”center” text_color=”dark”… Continue reading How to Get to the Heart of Client Engagement

Top 5 Scheduling Tips for Savvy Salons

A strategy without action is just an idea. Your merchants should now be able to identify what about their marketing efforts is not working and why their tactics aren’t hitting home with their customers. Now they need to learn how to fix it. Teach your merchants how to be better marketers with these three easy steps.

Signs Your Customers Are Just Not That Into Your Marketing – Part 3

A strategy without action is just an idea. Your merchants should now be able to identify what about their marketing efforts is not working and why their tactics aren’t hitting home with their customers. Now they need to learn how to fix it. Teach your merchants how to be better marketers with these three easy steps.

Signs Your Customers Are Just Not That Into Your Marketing – Part 2

Now that merchants have identified that their marketing efforts aren’t working, they’ll want to understand why. This post delves into the reasons customers may be left unimpressed with a merchant’s marketing tactics…

Signs Your Customers Are Just Not That Into Your Marketing – Part 1

Customer experience drives loyalty. This means salons must engage with customers often and in meaningful ways. One way to accomplish this is through the use of surveys, giving customers the opportunity to influence and customize their experiences. Here’s how salons can use surveys to boost their business.

How to Handle Bad Reviews

The best defense is a good offense. Use these guidelines to develop an effective communication strategy so you know how to react to negative customer reviews 👩‍💻 if and when they happen.

Reasons Your Location Shouldn’t Matter

Most U.S. consumers are willing to travel up to 20 minutes for routine transactions, including salon and spa services, which means that a salon owners potential customer base is larger than ever. The question for owners then, is no longer where they should open their salon in order to be seen by the most people, but how they can leverage their competitive advantage to bring the most customers to them.

Ways to Improve Your Foot Traffic

Businesses succeed when they have a steady flow of new and returning clients, but acquiring and retaining these clients can be complex for salons & spas. Here, we take some of the guesswork out of the marketing strategies that will improve foot traffic to your location and, ultimately, boost sales.

5 Questions to Ask About Competitive Edge

Competitive edge is a merchant’s ability to outperform its competitors in meeting the needs of clients. In performing an analysis of its competitive advantage in the marketplace, a merchant can better compete, and ultimately increase business and revenue. Here are 5 questions merchants should ask themselves when evaluating their competitive edge…

Employee Productivity Tips Your Merchants Need

Employees are your merchants most valuable assets. Their enthusiasm and commitment to their work and place of employment can ensure or hinder business growth. Here’s how merchants can engage their employees and keep them operating at peak productivity.