Last week I talked about your success being our success. This week I want to talk to you about a new take on gift cards. Gift cards are an important way to connect with customers, and Monetary has taken some extra steps to optimize merchant revenues from a gift card program.
What’s the easiest decision a friend or relative can make when searching for the perfect gift? Giving the recipient the opportunity to choose for themselves! Gift cards have come a long way from the plastic cards that you ordered online or picked up in a store. Monetary’s GIFT, a POS API that is easy for dealers and developers to install and integrate into your custom POS solution, supports all standard gift card needs. And, we offer some additional capacity to help merchants increase customer visits.
Seamless Gift Card Delivery—Buy from Any Channel, Redeem from Any Channel, Securely
Many gift card programs provide only basic functionality; however, Monetary designed GIFT to support gifting from any source: electronic gift cards, mobile, online and/or in-store options. No hassle for the giftor or the giftee, no hassle for the merchant.
We make planning and executing your merchant’s gift card campaign easy with custom design, full-service fulfillment, and delivery. In addition, we can help them complement their in-store merchandising with display stands and gift card sleeves designed to grab attention. Just ask us! Typical turnaround time for production is 5-7 business days after final artwork approval.
Monetary also manages the backend requirements. We handle the reporting and tracking necessary to support for franchisees or other multi-site purchasing options where a gift card may be redeemed at a location with a different P&L responsibility from where the card was purchased. In addition, Monetary’s CardToken provides secure card-on-file technology. All transactions take place without sensitive consumer financial information being accessed or stored at the point of gift card purchase or point where the giftee selects merchandise or services.
Integrated Marketing Automation
GIFT works seamlessly with Monetary’s ENGAGE, integrating your gift card program into a comprehensive marketing system designed to generate new streams of recurring revenue by anticipating customer needs and customizing outreach to match customer preferences. Data from GIFT can be integrated with other information, using our easy-to-integrate POS APIs, to develop turnkey loyalty programs, special offers, and robust, consistent marketing outreach. We help you help your merchants turn gifteesinto long-term, recurring purchasers.
If you could offer your merchants the ideal gift card package for your market, what would it be? Talk to me and let me help turn your concept into a reality.