Marketing is the lifeblood of any salon and spa!
Consider how today's consumers are interacting with your messaging and how leveraging multiple channels can lead to more successful outreach.
1. Seamless movement between channels
2. Personalized messaging
With more and more business owners moving their messaging to online channels, consumers are being more and more choosy in regards to the content with which they interact. This means that it is more important than ever that your content be relevant to the clients to whom it is directed. Clients will not tolerate irrelevant content and the proof is in the numbers. Segmented email campaigns show a 50% higher CTR than untargeted or generic campaigns. There are a number of sophisticated customer segmentation tools and customer data tools out there that integrate directly to your salon scheduling software tool and draw on the relevant data stored there. You should absolutely be taking advantage of the ability to reach your clients in relevant ways.