Marketing is the lifeblood of any small business.
Consider how today's consumers are interacting with merchant messaging and how leveraging multiple channels can lead to more successful outreach.
1. Seamless movement between channels
2. Personalized messaging
With more and more merchants moving their messaging to online channels, consumers are being more and more choosy in regards to the content with which they interact. This means that it is more important than ever that merchant content be relevant to the customers to whom it is directed. Buyers will not tolerate irrelevant content and the proof is in the numbers. Segmented email campaigns show a 50% higher CTR than untargeted or generic campaigns. There are a number of sophisticated customer segmentation tools and customer data platforms out there that integrate directly to the POS and draw on the relevant data stored there. Your Merchants should absolutely be taking advantage of the ability to reach their customers in relevant ways.