Consumers are looking for brands they can trust. They are happily going out of their way to spend money at those businesses with whom they feel a connection of some kind. Let’s examine a few ways that the Point of Sale can play a central role in joining merchants and consumers. It all centers around the ability to connect true and relevant data with outgoing communications…
Category: Salon & Spa Scheduling Software
The Tricky Navigation of Negative Reviews
[vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text] Authenticity Reigns In 2019 everyone has a voice, and that can mean a lot of different things for SMBs. We have already discussed the importance of reputation management, but it is a… Continue reading The Tricky Navigation of Negative Reviews
Build 5 Star Relationships
[vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text] Transforming your Reviews & Reputation Management Tool into a Relationship Builder If we have learned anything in the past few years it’s that an SMB’s success is tied directly to their online… Continue reading Build 5 Star Relationships
7 Things Your Merchants’ Scheduling Software Should be Doing for Them
[vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text] Consider how much money each of your salon, spa and fitness facility merchants loses with every vacant time slot that goes unfilled. The number adds up quickly and can be devastating to… Continue reading 7 Things Your Merchants’ Scheduling Software Should be Doing for Them
Three Ways your Gift Platform Should be Helping Your Merchants
Gift Cards are a powerful economic tool that can and should help strengthen the customer base and loyalty levels of any business. The name “gift card” can be deceiving. These implements of the payments world are being used in far more significant ways in today’s businesses than as mere presents in lieu of a better idea.
Experience REACH for Salons at Premiere Orlando Beauty Event!
Competing with the marketing power of big box stores like Walmart or online giants like Amazon can be intimidating for smaller businesses. It doesn’t have to be. 😊 Much of the marketing and customer engagement that is applied by the giants can be easily replicated by small and medium businesses. It’s all about automation. See the top three ways you can compete…
3 Ways to Use Tech Like a Big Box Store
Competing with the marketing power of big box stores like Walmart or online giants like Amazon can be intimidating for smaller businesses. It doesn’t have to be. 😊 Much of the marketing and customer engagement that is applied by the giants can be easily replicated by small and medium businesses. It’s all about automation. See the top three ways you can compete…
ABS Chicago Key Objectives & Takeaways
The WebOpenings by Octopi team recently had the opportunity to attend America’s Beauty Show Chicago to introduce powerful new yield management technology to the marketplace and connect with POS developers and merchants in the salon and spa space. See their key takeaways from the show here.
Visit Us at America’s Beauty Show Chicago!
[vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_custom_heading text=”The Business of Beauty” font_container=”tag:h2|font_size:50|text_align:left” google_fonts=”font_family:Montserrat%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal” css_animation=”slideInLeft”][divider line_type=”No Line” custom_height=”30″][divider line_type=”Small Line” line_alignment=”default” line_thickness=”3″ divider_color=”extra-color-gradient-1″ animate=”yes”][/vc_column][/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1/1″… Continue reading Visit Us at America’s Beauty Show Chicago!
Payment Gateway of Freedom
[vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][vc_column_text] Payments are vital… though often dreaded, part of managing any business. Signing up for credit card processing can be a daunting task, and finding a processor who not only charges reasonable rates but also… Continue reading Payment Gateway of Freedom