Competition in the salon industry is not a bad thing. It will keep you on your toes and force you to get creative about how you approach your business and constantly find new ways to engage customers. Competition, in reality, helps your salon grow 📈. But that doesn’t mean you should ignore your competitors. In fact, you should pay more attention 🔍 to them. Here’s why.
Category: Salon & Spa Scheduling Software
Why Your Online Reputation Matters
What is said about your salon 💅 on the internet will impact your business and whether or not customers want to visit your salon. Learn what your salon’s online reputation is made of and 4️⃣ good reasons to manage it here…
3 Easy Steps to Achieve Authenticity in Your Business
The power of stories to resonate and build trust with an audience is infinite. That’s why developing an authentic brand story is crucial in connecting with your customers. These 3 easy steps will help salon owners create a brand story that speaks to consumers and invites them to engage with your salon.
Minimizing Stylist Turnover
It is more efficient to retain existing employees than it is to hire and train new ones, from a productivity and a cost perspective. Taking simple steps like investing in employee satisfaction and career development can prove to save your salon money in the long run.
Protecting Your Salon from Credit Card Scams
The good news is, it doesn’t take big bucks to protect your salon against fraud. All it takes is some strategic, proactive planning to protect your small business from becoming the latest credit card fraud victim. Read the tips that can save you precious $…
How to Handle Bad Reviews
The best defense is a good offense. Use these guidelines to develop an effective communication strategy so you know how to react to negative customer reviews 👩💻 if and when they happen.
Simple Keys to Improving Employee Loyalty
Employees who feel valued and appreciated can be a merchant’s best allies, offering their allegiance and best performance in return. Therefore, reinforcing employee loyalty with these fundamental communication tools will help merchants engage their staff and ensure a productive work environment and positive overall customer experience.
How Surveys Can Help Salons Thrive
Customer experience drives loyalty. This means salons must engage with customers often and in meaningful ways. One way to accomplish this is through the use of surveys, giving customers the opportunity to influence and customize their experiences. Here’s how salons can use surveys to boost their business.
How to Increase Positive Customer Reviews
While around 72% of consumers won’t take any action without having first read an online review, only about 23% of consumers have ever submitted one themselves. By following this easy guide, merchants can better understand the impact of online reviews and how to encourage their customers to leave positive feedback.
Reasons Your Location Shouldn’t Matter
Most U.S. consumers are willing to travel up to 20 minutes for routine transactions, including salon and spa services, which means that a salon owners potential customer base is larger than ever. The question for owners then, is no longer where they should open their salon in order to be seen by the most people, but how they can leverage their competitive advantage to bring the most customers to them.