Now that merchants have identified that their marketing efforts aren’t working, they’ll want to understand why. This post delves into the reasons customers may be left unimpressed with a merchant’s marketing tactics…
Category: Marketing Automation
Signs Your Customers Are Just Not That Into Your Marketing – Part 1
Customer experience drives loyalty. This means salons must engage with customers often and in meaningful ways. One way to accomplish this is through the use of surveys, giving customers the opportunity to influence and customize their experiences. Here’s how salons can use surveys to boost their business.
Engagement Strategies that Work
Consumers are more involved than ever in their own sales journey and are less trusting of traditional marketing tactics than ever before. On top of that, they are assailed with more than 3,000 messages each day and from every angle. Here, we discuss what strategies and techniques your merchants can use to effectively cut through the noise and engage their customers in meaningful and authentic ways.
3 Hot Tips to Engage Customers Through Email
Put thought and effort into the narrative…Email marketing is an important part of any business. It is an opportunity for merchants to stay connected to their customers and ensure that their business is at the forefront of consumers’ minds when they are making purchasing decisions.
How to Make the Most of Last-Minute Vacancies
While last-minute vacancies can leave merchants with more empty appointments on their books, they can also be an opportunity to forge relationships with new and existing clients by offering discounted services through an automated marketing platform…
Understanding Customer Engagement and Interaction
It can be described as merchants’ laser-focused attention on their customers, which they use to better understand them and to more effectively address their needs as it relates to the services a salon and spa offers. Engagement also describes the connection a customer has with your merchant’s business and how they interact with your merchant’s business as a result of that connection.