Demystifying Social Media Secrets – Part 1

Social media 🤳 has turned the salon and spa industry on its head and has drastically changed the way that salons advertise and communicate 🗣️ with their clients and prospects. Social media can also be daunting for merchants who may not know where to start. In this first installment of a 7-part series on demystifying social media secrets 👨‍💻, we dive into the basics that every salon and spa 💅 owner should know.

How Small Businesses Can Take Advantage of the U.S. Stimulus Package

[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” overlay_strength=”0.3″ column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_custom_heading text=”The Coronavirus Aid, Relief, and Economic Security Act (or CARES Act), passed March 27, directs more than $2 trillion to the U.S. economy. ” font_container=”tag:h2|font_size:48|text_align:left” google_fonts=”font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:700%20bold%20regular%3A700%3Anormal” css_animation=”fadeInLeft”][/vc_column][/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default”… Continue reading How Small Businesses Can Take Advantage of the U.S. Stimulus Package

How to Get to the Heart of Client Engagement

[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” overlay_strength=”0.3″ column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_custom_heading text=”As humans, feelings about our one-on-one connections are key to our decision making.” font_container=”tag:h2|font_size:55|text_align:left” google_fonts=”font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:700%20bold%20regular%3A700%3Anormal” css_animation=”slideInLeft”][divider line_type=”No Line” custom_height=”30″][divider line_type=”Small Line” line_alignment=”default” line_thickness=”3″ divider_color=”extra-color-gradient-1″ animate=”yes”][/vc_column][/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” scene_position=”center” text_color=”dark”… Continue reading How to Get to the Heart of Client Engagement

Top 5 Scheduling Tips for Savvy Salons

A strategy without action is just an idea. Your merchants should now be able to identify what about their marketing efforts is not working and why their tactics aren’t hitting home with their customers. Now they need to learn how to fix it. Teach your merchants how to be better marketers with these three easy steps.

Signs Your Customers Are Just Not That Into Your Marketing – Part 3

A strategy without action is just an idea. Your merchants should now be able to identify what about their marketing efforts is not working and why their tactics aren’t hitting home with their customers. Now they need to learn how to fix it. Teach your merchants how to be better marketers with these three easy steps.

Signs Your Customers Are Just Not That Into Your Marketing – Part 2

Now that merchants have identified that their marketing efforts aren’t working, they’ll want to understand why. This post delves into the reasons customers may be left unimpressed with a merchant’s marketing tactics…

Signs Your Customers Are Just Not That Into Your Marketing – Part 1

Customer experience drives loyalty. This means salons must engage with customers often and in meaningful ways. One way to accomplish this is through the use of surveys, giving customers the opportunity to influence and customize their experiences. Here’s how salons can use surveys to boost their business.

Ways to Improve Your Foot Traffic

Businesses succeed when they have a steady flow of new and returning clients, but acquiring and retaining these clients can be complex for salons & spas. Here, we take some of the guesswork out of the marketing strategies that will improve foot traffic to your location and, ultimately, boost sales.

Understanding Customer Engagement and Interaction

It can be described as merchants’ laser-focused attention on their customers, which they use to better understand them and to more effectively address their needs as it relates to the services a salon and spa offers. Engagement also describes the connection a customer has with your merchant’s business and how they interact with your merchant’s business as a result of that connection.

7 Things Your Merchants’ Scheduling Software Should be Doing for Them

[vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text] Consider how much money each of your salon, spa and fitness facility merchants loses with every vacant time slot that goes unfilled. The number adds up quickly and can be devastating to… Continue reading 7 Things Your Merchants’ Scheduling Software Should be Doing for Them