A strategy without action is just an idea. Your merchants should now be able to identify what about their marketing efforts is not working and…
Amy KrigsmanMarch 8, 2019
Knowledge is Power
Customer experience drives loyalty. This means salons must engage with customers often and in meaningful ways. One way to accomplish this is through the use…
Amy KrigsmanMarch 5, 2019
Employees who feel valued and appreciated can be a merchant's best allies, offering their allegiance and best performance in return. Therefore, reinforcing employee loyalty with…
Amy KrigsmanMarch 1, 2019
Customer experience drives loyalty. This means salons must engage with customers often and in meaningful ways. One way to accomplish this is through the use…
Amy KrigsmanFebruary 27, 2019
While around 72% of consumers won't take any action without having first read an online review, only about 23% of consumers have ever submitted one…
Amy KrigsmanFebruary 25, 2019
Most U.S. consumers are willing to travel up to 20 minutes for routine transactions, including salon and spa services, which means that a merchant's potential…
Amy KrigsmanFebruary 22, 2019
Businesses succeed when they have a steady flow of new and returning clients, but acquiring and retaining these clients can be complex for merchants. Here,…
Amy KrigsmanFebruary 20, 2019
Competitive edge is a merchant's ability to outperform its competitors in meeting the needs of clients. In performing an analysis of its competitive advantage in…
Amy KrigsmanFebruary 18, 2019
