Businesses succeed when they have a steady flow of new and returning clients, but acquiring and retaining these clients can be complex for salons &…
Octopi TeamNovember 5, 2019
Octopi Blog
Octopi Blog
Competitive edge is a merchant's ability to outperform its competitors in meeting the needs of clients. In performing an analysis of its competitive advantage in…
Octopi TeamOctober 31, 2019
Employees are your merchants most valuable assets. Their enthusiasm and commitment to their work and place of employment can ensure or hinder business growth. Here's…
Octopi TeamOctober 23, 2019
Consumers are more involved than ever in their own sales journey and are less trusting of traditional marketing tactics than ever before. On top of…
Octopi TeamOctober 14, 2019
Finding the balance between technology and humanity. According to a study released by the Harvard Business Review, 80% of marketers have found that maintaining the human…
Octopi TeamOctober 8, 2019
Consumers are more involved than ever in their own sales journey and are less trusting of traditional marketing tactics than ever before. On top of…
Octopi TeamOctober 1, 2019
Put thought and effort into the narrative...Email marketing is an important part of any business. It is an opportunity for merchants to stay connected to…
Octopi TeamSeptember 22, 2019
While last-minute vacancies can leave merchants with more empty appointments on their books, they can also be an opportunity to forge relationships with new and…
Octopi TeamSeptember 16, 2019
As self-care is being pushed to the forefront of overall health, salons and spas are in a unique position to not only provide needed and…
Octopi TeamSeptember 9, 2019
