Our Mission

Our promise is to empower beauty business owners to maximize their revenue so they can focus on what they love – taking care of their guests. We promise to give beauty business owners the tools to help them REACH unbelievable goals and soar to new heights with an investment that pays for itself. REACH™ will automatically fill your appointment book, including slow times and last-minute cancellations, guaranteed.

Our Mission

Our promise is to empower beauty business owners to maximize their revenue so they can focus on what they love – taking care of their guests. We promise to give beauty business owners the tools to help them REACH unbelievable goals and soar to new heights with an investment that pays for itself. REACH™ will automatically fill your appointment book, including slow times and last-minute cancellations, guaranteed.

Our Leadership Team

Patrick Blickman

CEO

Patrick’s vision as CEO is rooted in his belief that the success of our partners and their customers in the Salon and Spa industry matters above all else. He is a seasoned leader with over 15 years’ experience in software sales, strategic partnership and operational leadership roles. Patrick holds an MBA in Business Administration with a concentration in Marketing and his passions include solving complex market challenges, building and scaling high growth businesses and creating world-class organizational culture. Patrick was responsible for the development of the Sales, Customer Success, and Integrated Partnership departments when Octopi was founded in the role of SVP. He leads with a collaborative, interdepartmental approach that leverages the strengths of the entire team, thereby removing barriers to scalability and growth. Patrick has a proven track record of building and leading highly successful teams in both startup and seasoned organizations.

Jeffrey B. Katz

CHAIRMAN

In 2001, Jeffrey co-founded Mercury Payment Systems (MPS) and aligned with Point of Sale (POS) Developers and Resellers to deliver payment processing merchants. In doing so, they changed the way the POS Industry generated revenue. Silver Lake Partners, the leading private investor in technology and technology-enabled industries, recognized the continued growth potential of these innovations and made a strategic investment, acquiring a 61% interest in 2010. In 2013 he was individually recognized by the RSPA, (the POS industry’s trade association), by being inducted into their Hall of Fame. That was a very proud achievement. In 2014, Mercury Payment Systems was sold to Vantiv, Inc. for $1.65 Billion.

Gerald Hatley

CFO

Joining Octopi executive team in early 2020, Gerald is an experienced Chief Financial Officer with a demonstrated history of working in the computer software and high-tech hardware industries. His seasoned skillset in Management, Software as a Service (SaaS), M&A, Acquisition Integration, Revenue Recognition, IPO and Risk Management brings tremendous opportunity to the rapidly growing team here at Octopi.

Steven Lash

Vice President of Engineering

Steven joined the Octopi team with a wealth of technical experience in both mature technical organizations as well as startups. Steven is one of the original team members at Octopi. Steven is a multi-faceted technology executive with a proven record of building and growing high-performing SaaS Product organizations, and who combines in-depth technical knowledge with refined business acumen and management skills to align organizational revenue goals with product development cycles. Steven hails from Atlanta, Georgia and enjoys spending time outside, especially in his beloved Jeep Wrangler exploring trails and driving off-road.

Scott Ziegler

Vice President of Product

Scott's thrilled to be joining us as our new VP of Product Management. He has held product leadership roles at companies big and small - and has worked through different stages of growth at those companies. He's coming from a B2B SaaS company that offered tools in the CRM data and email analytics space, something that dovetails with our business as we find new and exciting ways to leverage data to drive communication for our customers. Scott has nearly 20 years of experience building software in the B2B space and a deep knowledge of the theory and practice around agile software development and product management best practices. While Scott's based in Colorado (just a stone's throw from Gerald), he is very familiar with the Phoenix area. He travels here regularly, and his parents have a house in Peoria to escape the winter weather.

Matthew Martinelli

Head of Marketing

Matt leads the strategic vision and performance of the REACH marketing team here at Octopi. With more than 14 years in both the B2B & B2C spaces, Matt has supported and lead Communications & Marketing teams for some of the biggest brands in the health and beauty-tech, fashion, and automotive industries. Matt’s diverse background has allowed him to develop a well-rounded knowledge set and provides relevant experience in executing integrated communications and marketing plans, strategic media recommendations, key market activations, brand awareness and visibility, social media, digital, and event content, and ongoing strategic partnership / influencer strategies. Matt previously worked at Millennium Software International for an 8+ years and has worked personally with thousands of beauty business owners during that time and since.

David Wood

Head of Machine Learning / Artificial Intelligence

David leads the REACH ML/AI team here at Octopi. David has spent years leading data science teams building artificial intelligence driven products. He has worked in the marketing, genetics, insurance, defense, and oil/gas industries prior to joining the health and beauty sector. David is a generalist at heart. He has built production applications using machine learning, natural language processing, and deep learning. He excels in being able to understand the totality of complicated artificial intelligence systems. He has a skill in distilling vision, AI architecture, predictive modeling frameworks, and actionable insights from customer needs. He has published multiple papers on strawberry genomics and holds a master’s degree in genetics from the University of New Hampshire. David lives in Tampa, FL with his wife (Kaila), dog (Sassy), and two Kittens (Prince and Poppy). He and his wife spend their free time going for walks, swimming and playing with their animals.

Headquarters in Scottsdale

Octopi is a conglomerate, with offices in Scottsdale, Atlanta, Denver, New Jersey, and India.

CONTACT US

Octopi is a conglomerate, with offices in Scottsdale, Atlanta, Denver, New Jersey, and India.

CONTACT US