Competing with the marketing power of big box stores like Walmart or online giants like Amazon can be intimidating for smaller businesses. It doesn’t have to be.
Much of the marketing and customer engagement that is applied by the giants can be easily replicated by small and medium businesses. It’s all about automation.
Point of Sale Developers are in a prime position to help small and medium-sized merchants with their automated marketing efforts. Through one easy integration to the right type of software, smaller businesses can start to truly compete with their big box competitors in these simple ways.
1. Automated Email Campaigns –
In today’s technology-centric world, customers are used to giving out their email addresses and contact information. It is no longer considered an invasion but rather an opportunity. Big box stores aren’t thinking twice about contacting customers, and neither should your merchants. Automated and configurable email campaigns based on data collected right in the point of sale are a perfect way to interact with customers an keep them engaged in timely and relevant ways. It’s time to provide your merchants a truly automated customer engagement program that drives more dollars through their doors.
2. Reviews and Reputation Management –
This is another area where the commercial giants thrive, and it is an easy process to automate and streamline through the point of sale. Give small and medium merchants the power to know what their customers are saying about their products and services, and give them the freedom to automatically post positive reviews directly on the web in real-time. Customer feedback works for your merchants on multiple levels. They gain insights on how to improve their business, while also strengthening their online presence, all from one easy-to-use dashboard.
3. Flexible Payments –
Shoppers will no longer be constrained by the two-option payment system: cash or card. More and more companies are giving customers the option to pay online, pay via mobile, pay in advance or simply keep a card on file for fast and convenient charges on the go. Secure, card number tokenization is becoming a necessity for businesses of all sizes. Card data cannot be kept on file, yet customers are demanding fast, easy payment options. Merchants are relying on their point of sale systems to guide them into the future of payments. As with marketing and reviews though, the integrations are simple and the results powerful.
Technology is an equalizer. It allows the small and medium merchants of the world to run their businesses as easily and efficiently as the commercial Goliaths, and at the core of it all is the Point of Sale.